Monday, January 19, 2009

Advertising Love

I hear so many people talk to me about how evil advertising is and how they despise it. However I have a very different view on this. I percieve advertising as the only art form that finds you rather than you having to search for it. It has enriched my life by bringing so much new and exciting music into it. The best adverts are like mini films that make me think and spur on my own creativity. Advertising can be the patron for new up and coming artists, funding them and their other projects in the way the gentry would fund the old masters so they could create the masterpieces we so highly revere hundreds of years later. Advertising fills my head with amazing imagery, sounds and ideas and is the training ground for great creative minds, photographers and directors like David LaChapelle and Ridley Scott (he made hundreds of adverts before moving into films and said he would never have learnt half the things he did without this time and money to hone his skill). So for all the terrible adverts you might see just remember the great ones that enrich our lives and often are far more beautifully crafted and ingenious than the television programmes or articles that they surround.

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