In a follow up to one of my previous blogs about Dynamic Ads being the future of Rich Media Advertising I found this blog talking about one of the precursor platforms to this type of technology. This was a Content Management System created by Doubleclick and Glue to allow the Sun to update RSS feeds into their creatives. Rob explains it far better than me so have a read of his blog and it should help to explain the evolution of Dynamic Ads!
Rob's Geeky Discoveries Blog - Sun Content Update CMS
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1 comment:
rob is a very nice man
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