I am still at a loss as to why the world of internet advertising has not jumped more strongly into using full screen videos. As it is just a flash function that will enlarge the video to fill the screen and seeing that everyone is getting more used to this functionality from sites like YouTube, I still wonder why this feature is not enabled on every video advert that is ever served.
This is even more true for any film, tv or computer game that is advertised. It enables the advert to have equally as much, if not more, impact than a television spot and when you then couple this with the ability to actually know exactly how this video has been interacted with and by exactly which target market then you are learning so much more about the users interest in the product than you ever could from any offline advertising.
I then start to question why all film studios are not running all their adverts in full screen HD using the H.264 compression which is readily available from Adobe. They really should be making sure all their trailers are in this manner as now anyone who is interested in film is running their computer through their 1080P televisions and having the opportunity to watch the trailer in full, true HD, is such as strong selling point that I am shocked that this has not become the standard for all online film adverts.
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